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Û (RELEASE  INFO)                       ÛÛÛÛ     RELEASE DATE: 18/08/2005     
Û ²²                                    ÞÛÛÛÝ    SiZE iN MB  : 02 x 1.44MB    
Û ÛÛ         FONT NAME : ITC CONDUIT COMPLETE FAMILY PACK
Û ÛÛ         PUBLISHER : International Typeface Corporation
Û ÛÛ         PRIZE     : $403                    TYPE        : Postscript     
Û ²² ßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßß ÛÛÝÛ
Û (RELEASE  NOTES)                                                         ÛÛ Û
Û ²²                                                                       ÛÛ Û
Û ÛÛ    Mark Van Bronkhorst says he had parking lot signs in mind when     ÛÛ Û
Û ÛÛ    he designed ITC Conduit. "It's the kind of lettering you might     ÛÛ Û
Û ÛÛ    find on boilers, assembly diagrams, and desiccant packets," he     ÛÛ Û
Û ÛÛ    explains. "It's plain, grid-based, visually incompetent, yet       ÛÛ Û
Û ÛÛ    legible and direct."                                               ÛÛ Û
Û ÛÛ                                                                       ÛÛ Û
Û ÛÛ    The design was "a cut-and-paste job" constructed from a set of     ÛÛ Û
Û ÛÛ    character parts, according to van Bronkhorst. As he developed      ÛÛ Û
Û ÛÛ    the face, the 90 degree turns on the shapes reminded him of        ÛÛ Û
Û ÛÛ    electrical conduits; hence the name.                               ÛÛ Û
Û ÛÛ                                                                       ÛÛ Û
Û ÛÛ    "I deliberately broke every optical rule in making the italics     ÛÛ Û
Û ÛÛ    and weights," says van Bronkhorst. "The italic is merely a         ÛÛ Û
Û ÛÛ    skewed version of the roman, with no visual adjustment. I did,     ÛÛ Û
Û ÛÛ    however, create substitutions for the letters a, f, g, and E       ÛÛ Û
Û ÛÛ    to give an ironic 'italic' feel to an otherwise obliqued face.     ÛÛ Û
Û ÛÛ    The weights are a form of computer-generated swelling – think      ÛÛ Û
Û ÛÛ    edema."                                                            ÛÛ Û
Û ÛÛ                                                                       ÛÛ Û
Û ÛÛ    After ITC Conduit's release in 1997, Fast Company magazine         ÛÛ Û
Û ÛÛ    asked van Bronkhorst to develop additional, custom weights.        ÛÛ Û
Û ÛÛ    With the launch of Extra Light, Regular, Extra Bold, and Black     ÛÛ Û
Û ÛÛ    weights, plus new small caps and old style figures for all         ÛÛ Û
Û ÛÛ    weights, ITC Conduit went from six fonts to 35 designs.            ÛÛ Û
Û ÛÛ                                                                       ÛÛ Û
Û ÛÛ    Taking the face to such extremes – particularly the Black          ÛÛ Û
Û ÛÛ    weight – was both scary and fun for van Bronkhorst and Alan        ÛÛ Û
Û ÛÛ    Greene, who also worked on the project. "Given the concept         ÛÛ Û
Û ÛÛ    that ITC Conduit is stiff and naïve, we felt we could get away     ÛÛ Û
Û ÛÛ    with murder on the shapes," says van Bronkhorst. "Our friend       ÛÛ Û
Û ÛÛ    Erik Spiekermann describes the Black as 'wonderfully stupid.'      ÛÛ Û
Û ÛÛ    We quite agree."                                                   ÛÛ Û
Û ÛÛ                                                                       ÛÛ Û
Û ÛÛ    Mark Van Bronkhorst has enjoyed lettering since childhood. He      ÛÛ Û
Û ÛÛ    is principal of MvB Design in Albany, California, where he         ÛÛ Û
Û ÛÛ    provides a wide range of graphic design services.                  ÛÛ Û
Û ÛÛ                                                                       ÛÛ Û
Û ²² ßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßßß ÛÛ Û
Û (GROUP  INFO)                                                            ÛÛ Û
Û ²²                                                                       ÛÛ Û
Û ÛÛ    Founded in 2004, SCRIPTUM is trying to bring you both, the         ÛÛ Û
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Û ÛÛ                                                                       ÛÛ Û
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ÛÛÛÛ                                                                    h^ ÛÛÛÛ